February 25, 2014 Like Us On Facebook! KEEP YOUR BUSINESS OPEN - URGENT COMPLIANCE UPDATE Dear FGXpress Members, The world has never seen anything like PowerStrips! Pain relief is a concept that anyone can easily understand, and we have a product that can be delivered to virtually any address on the planet. The fact that PowerStrips are listed as a Class 1 Medical Device gives us another powerful business advantage, but to protect that opportunity for everyone in the FGXpress family, it’s vital that we all understand our shared responsibility for compliance. This makes your in-house Compliance Team an extremely valuable business resource that’s available at no cost to you. As our company continues to grow by leaps and bounds, your participation and assistance also becomes increasingly important. COMPLIANCE IS A SHARED RESPONSIBILITY It’s extremely important for everyone in the FGXpress global community to be in alignment on the necessity of compliance. The purpose of this email is to update you on priority items the Compliance Team is looking into and to ask your assistance as we move to become fully compliant. We encourage you to share this message with anyone in your downline who may not see it. We’re confident that by working together we can meet all of regulatory compliance requirements. PRECISE WORDING REALLY DOES MATTER Please keep this letter handy, refer to it often and use it as a guide for ALL messaging about our compliance. The only wording that should be used in conjunction with the FDA listing is“PowerStrips have been listed with the FDA as a Class 1 Medical device.” In the excitement of a meeting, it can be tempting to improvise, but even small variations can cause big problems. For example, saying that the FDA listed us or even that we were ‘listed by’ or ‘approved by’ the FDA is inaccurate and noncompliant. When it comes to accuracy, anything having to do with “medical claims” is an especially sensitive area that requires constant vigilance on everyone’s part. The ONLY claim we make about PowerStrips is that they temporarily relieve minor aches and pains. Any statement suggesting that PowerStrips cure, heal, improve, assist with or alleviate any specific condition would be considered a medical claim. This also applies when sharing “results” in any published testimonial. No matter how exciting the outcome might be, it’s crucial that we only discuss pain relief. WHAT GOES FOR RESULTS ALSO GOES FOR INGREDIENTS The same level of care and attention also applies to making claims about PowerStrip ingredients or technologies. For example, while listing the ingredients found in PowerStrips is fine, claiming that Red Korean Ginseng improves brain function, or Marine Phytoplankton cures cancer is noncompliant. We’ve used Far Infrared technology to show PowerStrips in action, but there is no Far Infrared or any type of radiation in the Strips. The Strips work because the germanium in them helps reflect heat back into the body, creating concentrated heat energy which helps relieve minor aches and pains. Also, it’s very important that we never use the word “transdermal.” Always say that PowerStrips are topical. COMPLIANCE AND YOU We care about the continued success of our FGXpress business, and the reason our Compliance Team exists is to ensure that this opportunity thrives and lasts for everyone. We will be reviewing websites, Facebook Pages and YouTube Channels checking for noncompliant claims. Please don’t think you’re being singled out. We apply the same level of scrutiny to all of our corporate content. Even some of the corporate videos that had been posted in the past contained some noncompliant information, so we’ve taken them down. These videos include 5 Technologies in PowerStrips, Dr. Kim Discusses PowerStrips, Silver in PowerStrips, Korean Red Ginseng, and any variations of these videos that may have been shared through distributor pages. If you visit our website www.fgxpress.com, or our YouTube channel FGXPRESS MEDIA, you will find preapproved and compliant videos and information available for your use in place of material that needs to be removed. If you have a non-compliant video posted anywhere please take it down and save the compliance team some work. Videos that are not edited or removed shortly may be reported to YouTube and additional action may be taken by YouTube. Remember, if you have any questions or would like content reviewed please contact compliance at [email protected]. OTHER IMPORTANT THINGS TO KNOW ABOUT COMPLIANCE In addition to specific product claims, compliance requirements also apply to our company’s digital footprint around the world. As part of our vision to dignify this industry and elevate one another as professionals, things like URLs, business domain names and social network page titles must also be held to a high standard. Addresses containing FGXpress, FGX, PowerStrips or ForeverGreen in any variation are noncompliant because they contain the intellectual property of ForeverGreen and may potentially cause confusion. Any URL, YouTube name, Facebook page title, etc. that sounds like it may be corporate is misleading and noncompliant. Please check your publications to make sure that you identify yourself as an independent Distributor, Independent Entrepreneur, or some other title that makes it clear it is not a corporate publication. Another compliance area we’ve been getting a lot of questions about is the resale of PowerStrips on Amazon, eBay or personal websites. Reselling PowerStrips is allowed as long as the seller is in the United States of America and sells at or above the MSRP (Manufacturer Suggested Retail Price) of $75.00 a pack (or $5.00 a Strip). If you have further questions about this particular issue you can find detailed information under section 4, number 14 in the FGXpress Policies and Procedures. WE CAN MAKE THIS WORK BY WORKING TOGETHER Awareness and cooperation can make the compliance process easier (and more pleasant) for everyone, but we do take compliance very seriously. Failure to meet FGXpress compliance standards can lead to account suspension or other more serious consequences. We’re here to support you as you build your business and a big part of that mission is keeping that opportunity sustainable for everyone through full compliance. Compliance consequences like account suspension or other more serious remedies can be avoided if we all work together. Our CEO and Founder Ron Williams often says that we’re creating “a vision that’s bigger than all of us so none of us get in the way.” We can’t think of a more powerful way to sum up what the Compliance Team is all about and why these standards exist. Thank you for making history with us and for adding your own vigilance and diligence to the FGXpress compliance process. - Your FGXpress Compliance Team [email protected] ForeverGreen 972 North 1430 West Orem, UT 84057 Tel: 801.655.5500 Fax: 801.655.5505 [email protected] |
Re: Thursday March 6, 2014 To attend online, visit:
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